Whenever turkey time gobbles around, I’m reminded of the many feathered alternatives that I prefer to eat—most sampled in travels far and wide and all well-seasoned with nostalgia. My least favorite Thanksgiving meal is turkey, whether wrestling the big bird down as a cook, or searching for savory, mellow morsels as a diner. While I’ve considered serving red meat, which is near and dear to me, some kind of poultry seems more fitting for this day.
Every year on Sukkot, my great-grandmother made gefilte fish for the elders of the synagogue who “dwelled” in the sukkah for seven days. To continue this mitzvah even after she left this world, she stipulated in her will that my grandmother take over her task. Anyone who has made gefilte (meaning filled or stuffed) fish from scratch knows it’s not the most pleasant job.
Call it braunkohl, cavolo nero or riccio, chou frisé, borecole, colewort, yuyi ganlan or brassica oleracea acephala. In any color and by any name, I know and hate kale when I see it—and these days I see it everywhere: like scorched bits of burned paper atop pizzas, muffled into pesto as a dusty, bitter blanket over pasta and risotto, studded like flecks of parchment into brownies and cookies, muddying up the cool elegance of ice creams and sorbets.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".