Call it braunkohl, cavolo nero or riccio, chou frisé, borecole, colewort, yuyi ganlan or brassica oleracea acephala. In any color and by any name, I know and hate kale when I see it—and these days I see it everywhere: like scorched bits of burned paper atop pizzas, muffled into pesto as a dusty, bitter blanket over pasta and risotto, studded like flecks of parchment into brownies and cookies, muddying up the cool elegance of ice creams and sorbets.
Is north of the North Pole south? To the ancient Romans, it was Ultima Thule, and to me it seemed about as Ultima as a place can get. Luddite travel snobs often complain that in these days of lightening swift transportation, travel no longer holds the surprises and adventures that it did back…When? In the days of chariots? Stage coaches? Frigates? Early railroads and crank-up autos?
I f someone mentions prime rib, I instinctively counter with “very rare, very thinly sliced,” and I might even add “please”—a reflex when ordering this kindest beef cut of all. Delighted by the current resurgence of prime rib in the face of vegan-vegetarian proselytizing, I am seeking it in all its variations on restaurant menus around New York City from the Beatrice Inn to 4 Charles Prime Rib to The Grill .
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".