Last fall, Google Translate rolled out a new-and-improved artificial intelligence translation engine that it claimed was, at times, “nearly indistinguishable” from human translation. Jost Zetzsche could only roll his eyes. The German native had been working as a professional translator for 20 years, and he’d heard time and time again that his industry would be threatened by advances in automation. Every time, he’d found, the hype was overblown—and Google Translate’s makeover was no exception.
On a cool September evening, Judy Johanson curled up on her living room sofa with her iPad, carefully examining mouse brains. Her husband, Steve, slept just a few feet away. It was granular work, especially for a woman who for 24 years ran a daycare center. Judy scrolled through hundreds of slides, searching them, one by one, for tiny black spots. The task might have appeared deeply tedious—but Judy was in the zone.
We all have that one app that we honestly believe we cannot live without. The dopamine bumps it inspires are just too delicious to give up. Maybe it's your go-to commuting game; maybe it’s your fitness tracker; maybe it’s your budget app. (It’s definitely my budget app.) Manoush Zomorodi wants you to delete it, anyway.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".