It’s that time of year again. By now, everyone knows that the best way to prevent colds and the flu is to wash their hands frequently and get a fall flu shot. The Centers for Disease Control and Prevention recommends that everyone older than 6 months get a seasonal flu vaccine each year by the end of October. Vaccination is especially important for people 65 years and older because they are at high risk for complications from flu, including hospitalization.
Even if September wasn’t National Preparedness Month, the events over the past few weeks should be enough to get all of us thinking about how to prepare for disasters. And if you think you’d rather wait for the advanced warning to prepare, think again. Only extreme weather events are likely to be predicted. Earthquakes, wildfires, disease outbreaks, avalanches and manmade disasters such as terrorist attacks and chemical explosions can occur suddenly and unexpectedly.
In the past two weeks, we have experienced the biggest U.S. flood-producing storm on the Gulf Coast and the largest wildfires in the history of Los Angeles. Meanwhile, earthquakes in Wyoming and record-breaking high temperatures that grounded flights in Palm Springs have also occurred. All of these occurrences may prompt you to wonder: Am I ready for a disaster?
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".