It’s an argument I often have with my mom when she breaks out her fanny pack. “But it’s so dorky looking!” I’ll say. “I don’t care! It’s practical,” she always replies. A trend that somehow made its way into Vogue in the late 1980s quickly dissolved along with the other sartorial anomalies from the decade (see: acid-washed jeans, shoulder pads, and the side ponytail). But there is one element the fanny pack had that other fads didn’t: practicality.
Oh no, I forgot my passport. Where is my boarding pass? Crap, someone stole my phone! Oh, wait… here they are. This is my internal dialogue every time I reach into my bag at the airport. The sheer panic is fueled by having to rummage through the clutter I’ve collected from previous trips and the completely unnecessary things I packed for this trip because who's to say I won't need six different serums to apply in-flight?
Cynthia Rowley designs for women like herself, who are constantly on the move. Her global lifestyle brand consists of all things required for the cool girl with an on-the-go lifestyle — expanding beyond women’s apparel, activewear, surf and swimwear to include beauty, jewelry, fragrances, shoes, a wide range of accessories, and even home furnishings and office supplies. It's safe to say that, as a Rowley girl, you’re committing to a way of life, not just an outfit choice.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".