It’s that time of year again. Below, a rather eclectic list of ten interesting products I’ve run across this year that would make for damn fine gifts for the outdoorsman or woman on your shopping list. Perhaps even for you, too. Orvis Helios 3 fly rods. I fished an H3 4-weight prototype this spring on the upper Delaware River. I can honestly say I’ve never cast a more accurate fly rod in my life.
I recently wrote a story for the Forbes 400 issue about the successful new ventures (golf and motorcycles, among them) of Bob Parsons, the billionaire founder of GoDaddy. In my research, of course, I’d read about what a renegade businessman Parsons had been over the years, what with his risqué Super Bowl ads during his tenure at GoDaddy and his outlandish new Harley-Davidson dealership and his refurbished golf club in his hometown of Scottsdale, Arizona. Parsons didn’t disappoint, of course.
This story appears in the November 14, 2017 issue of Forbes. SubscribeBob Parsons ambles up to the first tee of the 18-hole course at his lavish, multimillion-dollar Arizona golf club, Scottsdale National. The stocky 66-year-old is wearing a pea-green shirt, untucked, with "U.S. Marine Corps" over the left breast. In his left ear is a large black earring that's etched with the letters "PXG," the acronym for his golf equipment brand, Parsons Xtreme Golf.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".