Tesco, one of the largest retailers in the world, made a splash this past week when they dropped a new line of vegan products on the market. After watching competitors outpace them in the plant-based game, leadership at Tesco decided it was time to get in and go big. It began back in 2014, when Tesco hired Dave Lewis from Unilever to be the CEO. Lewis and his team were open to making Tesco a plant-based leader, and knew they needed an ace to drive the initiative. Enter Derek Sarno.
India is projected to be one of the largest growth areas for consumption in chicken, beef, and mutton. And while vegetarianism is often believed to be widespread in India, influenced by religion and other factors, the data seems to suggest otherwise. According to the sample registration system (SRS) baseline survey 2014 released by the registrar general of India, 71 percent of Indians over the age of 15 are non-vegetarian.
Taxes. One of the few guarantees in life. Though it's not always certain as to where they will apply. This is especially true with industry specific taxes. Over the years, we've seen it happen with tobacco and sugar, which are taxed in 180 and 25 jurisdictions respectively around the world. According to FAIRR, a group that represents $4 trillion in assets, meat could be next.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".