A recent slew of news and developments coming out from the global media industry offer hope for news publishers like Singapore Press Holdings (SPH), which publishes The Straits Times. Even as SPH retrenched staff nearly three weeks ago, it is also mindful of the bright spots in the media industry. Let me count the ways in which the news business is looking hopeful again. This has been noticeable in the United States following what the New York Times calls the "Trump bump".
The past week has been emotional for many of us in Singapore Press Holdings (SPH), especially in The Straits Times (ST) where I work. The retrenchment of over 30 of our colleagues in the ST newsroom, part of the 130 retrenched from across the SPH company, has sent many into a tailspin of emotions. This was the first retrenchment exercise I observed up close. Here are my takeaways.
I GREW up with Chinese immigrant parents whose life ethos manifested the notion that you work hard for what you need, because nothing is free in this world. In my adult life, I still tend to look a gift horse in the mouth and am suspicious of freebies and too generous offers. If a deal seems too good to be true, it probably is just that. But like many others, I’ve been seduced by the flood of freebies I get on the Internet. Information is free.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".