A chance meeting with a friend introduced then-fashion content marketer Anastasia Simon to SoftWear Automation, a startup that manufactures sewing robots. The Louisiana-born marketer was almost ready to move on to LA after spending a few years in Atlanta. Good thing we got to keep her. Since joining the SoftWear team, Simon has crafted the messaging behind SoftWear Automation’s innovation — going beyond its hardware robotic component into a detailed message of sustainability and custom fashion.
When you’re a corporation with thousands of employees and numerous departments to manage, innovation is hard to nurture. Companies take different routes to find it — some open innovation centers and others send employees to accelerators to stay current. Global fintech leader First Data looks outside their organization, finding and partnering with emerging startups (and their products) to take their initiatives to the next level. It’s a strategy that is becoming increasingly accepted.
Video production company Sprocket Creative‘s office is reminiscent of Batman’s cave, filled with large comic book posters, figurines, and audio production rooms with themes like nautical monsters and Star Trek. Creativity is the name of the game here. With clients like Adult Swim, Adobe, CBS and more, this design-focused team makes damn good work happen (as their site states) through video animation, illustration, and sound design.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".