Financial institutions struggle to engage people with their brands, but these guerilla marketing campaigns are fun ways to spark conversations about banking topics. The idea was simple. If Ally Bank could get people to care about pennies, they could get them to care about interest rates, investing products, cash-back credit cards, etc. Ally placed ten Lucky Pennies worth $1,000 in 10 different major metropolitan markets around the country.
Six experts on retail design in the financial industry share their thoughts on the role technology will play in bank and credit union branches. Cash automation, digital signage, and tablet sales tools are all must-haves for the branch of the near future. However, we far too frequently see technology deployed for technology’s sake without a sound purpose or strategy. For example, mobile devices on display with no unique in-branch content or staff training on what to do with them will not be used.
It's impossible to deliver exceptional experiences if you don't understand people's priorities, preferences and concerns. One credit union says they've found the secret to a CX strategy that shines, and it's remarkably simple: just listen. Not typically a list of companies you would expect to see grouped together. One in particular stands out. Petco has 1,400 locations. Rite Aid is a $4 billion company. Tiffany is the best known jeweler in the world.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".