I DIDN’T expect the sword. But I should have known. When you wander into Let There Be Neon, one of the few surviving neon sign makers, you run into a new batch of not-what-you-anticipated neon signs, as well as some old ones burning away, waiting to be bought. The six-foot-tall neon martini glass the store made for “Sex and the City” is still there, near the neon Elvis. The market is presumably soft for enormous neon martini glasses. But who needs a neon sword? Perhaps a knight? Maybe a butcher?
The memories remain fresh and overwhelming. The trembling ground, the wall of smoke that shut off the sun, the choking dust, the ghastliness of the jumping people — the grievous loss of life and the epic acts of heroism. Exhausted phone lines that wouldn’t connect to those who might have answers. People listening to car radios, reports of more planes in the sky, fears of more killers to come. Also, the aching days and weeks and months after.
Bathe your kids at their accustomed times. Use the gas of wrecked cars to fuel your generator. Beware of taking too much time off from your job. The sight of a squirrel might help. Such are some of the storm recovery tips for the afflicted of southeast Texas from people in the calm of their own lives who have unfortunately been there, unfortunately done this.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".