In the immortal words of Eliza Doolittle: “Wouldn’t it be loverly?” Oh so loverly to think about health care using only terms that engender feelings of comfort and reassurance – healing, cure, wellness, remission, and wonder drug. In the breathtaking, seemingly magical world of 21st century medicine the promises of immunotherapy, genomics and biopharmaceuticals are overshadowed by lack of achievement in developing a system to reasonably deliver them.
On Aug. 8, 1974, Richard Nixon was preparing to end his presidency and “our long national nightmare.” I was preparing to take the final exam for the last of my graduate level U.S. history courses through the University of Maryland. It had covered the period from 1865 to about 1910. Parallels could easily be made about “binding up the nation’s wounds” after the Civil War to what was about to happen with the president. The question became whether to study history or witness it actually unfold.
To use the clear, straightforward language of the politically astute media, America is a divided country. Unlike the gathering storm that resulted in the Civil War, the issues are many and varied. The chasm of 2017 is also the source of strong feelings and dramatic responses. Views on immigration, health care, sexual orientation, gun control, taxes, education, the economy, and separation of church and state reflect our differing opinions of what really expresses the spirit of America.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".