What’s commanding our attention at Franchise Times as the new year dawns? Well, hundreds of random items (we reporters are super-curious and often struggle to focus), but we’ve boiled them down to 20 notable people, companies and trends expected to make news. Expect a rise in minimum-wage protests this year, which in 2013 featured “strikers” across the country at various fast-food chains chanting in favor of higher pay.
In the United States, KFC diners will just have to be content with licking the chicken grease off their fingers in order to get the same effect their counterparts in Hong Kong can get by polishing their nails with KFC’s latest promotion: chicken-flavored nail polish. The limited-edition “polish,” which is really more sauce than varnish, comes in two colors and flavors—red for hot and spicy and pinkish-beige as original.
Going international is not black and white, there are 50 shades of gray to almost every decision. Here are some protections to consider before leaping into international expansion. Franchisors envisioning expanding their brand overseas have a dream: They see people handing over millions of dollars, promising to follow the plan, working 24-7 to promote the brand and sending even more money every time a new unit is opened.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".