Red Roof has launched a new collection of hotels: The Red Collection. It’s the first so-called soft brand in the company’s 44 years. Many hotel companies have soft brands, which are collections of independent hotels that don’t particularly look like any of their hotels but still take advantage of their distribution systems and marketing tools. The Red Collection consists of upscale economy and midscale hotels. They are decorated to make them super local, as in to evoke a sense of place.
InterContinental Hotels Group has revealed the name of its new midscale brand: avid hotels. The new brand became franchise-ready this week. More than 150 owners have already expressed interest in it. The company expects the first avid hotels to begin construction in early 2018, with the first opening in early 2019. Avid hotels will target travelers who want the basics done well at a price point of about $10 to $15 less than IHG’s Holiday Inn Express brand.
Days before Hurricane Irma was set to hit Florida, hoteliers put their emergency preparation plans into action. They knew they would have stranded hotel guests and residents fleeing the path of the storm. At the Hilton West Palm Beach, general manager John Parkinson made sure he procured enough food for 1,400 people. He checked to see if the hotel had topped up on fuel and that generators were working. The hotel put flashlights and glow sticks in every guestroom.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".