At this time of year, as the first intimations of spring poke their way through the melting snow, Canadians are reminded that winter is not a life sentence and that in the not-too-distant future, we will be enjoying the warmth and freedom of summer. Unless, of course, you are one of those Canadians – the ones with jobs and children – for whom summer is less a respite and more a mathematical problem: how to reconcile a couple of weeks of vacation leave with the 10-week school-free drought.
Warning: Some details in this story may be disturbing to readers. When Adiba Dasni* arrived at Toronto Pearson Airport last February, after a 15-hour flight from Iraq with two sisters and six children in tow, the Prime Minister was not waiting at the airport to greet them. There were no camera crews, no volunteers waving little Canadian flags. In fact, the Dasni family’s arrival paints a very different picture from the one conveyed by news coverage of Syrian refugees arriving to open arms in 2015.
It's been a banner year for the Christmas tree in Canada. By the first week of December, reports of sold-out Christmas tree farms in Eastern Canada were propelling droves of Canadians to their local Canadian Tire or church parking lot to bag an evergreen while the going was still good.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".