If you’ve been blogging for any time at all, you know the only constant in the blogging world is change. As soon as you learn one thing, there’s something new to do right away. And this makes it realllly hard to know what to focus on. You’re pulled in a million different directions all the time. So, today I want to simplify one area for you – blog metrics. There are many metrics to measure on your blog. But what really matters? Should you measure and pay attention to all of these metrics?
I was listening to Andy Stanley on his Your Move podcast and it ended up being one of those life-changing episodes (heâ€™s so good)! The premise of the episode was that â€œa higher standard of living does not lead to a higher quality of life.â€? Hereâ€™s a look at exactly what Andy Stanley talked about and why it was so good. All our lives, weâ€™re taught to believe that a higher standard of living leads to a higher quality of life.
Hi! Welcome to myÂ A Final NoteÂ series. If youâ€™re new here, in 2017 Iâ€™m sharing a monthly goal post that Iâ€™m calling â€œA Final Noteâ€?. Iâ€™m calling it A Final Note because thatâ€™s how I end a lot of my other blog posts, so itâ€™s already a phrase I use! Iâ€™m writing this post every month to review and reflect how the month went with my goals. You can read more aboutÂ why Iâ€™m doing this in my January 2017 post here. Iâ€™m posting A Final Note on theÂ first Friday of the followingÂ month.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".