In an era where social media invites fans to know everything about a person, anonymity can serve as protection for a developing artist--and a useful marketing tool. Such is the case for anonymous singer H.E.R., who released her debut EP H.E.R., Vol. 1 on RCA Records last fall. A soulful seven track collection of ballads, it earned celebrity co-signs from label-mates Alicia Keys and 30 Under 30 alum Bryson Tiller before reaching No. 12 on the Top R&B Albums Charts.
This story appears in the December 12, 2017 issue of Forbes. SubscribeIn her college years, Esther Povitsky would regularly take the three-hour train ride to Chicago for comedy classes at Second City and ImprovOlympic, troupes that count Amy Poehler and Tina Fey as former members. When the Great Recession hit, she dropped out of the University of Illinois at Urbana-Champaign to pursue her passion in Los Angeles. "I watched both of my parents lose their jobs," Povitsky says.
The entertainment industry is on the brink of seismic change. As former power players crumble under sexual misconduct allegations that have rocked the business, new voices are poised to present the stories Tinseltown has long left untold. Enter Amandla Stenberg, the 19-year-old actor-author who is among those leading Hollywood's new consciousness.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".