When most people visit zoos, they do so thinking the animals are given the best care and are living a happy, healthy life safe from danger. And this idea is fueled by deception from zoos who mask captivity as conservation when in fact profit and ticket sales are the priority. When animals are no longer deemed profitable by a zoo, they are often killed, even if they are healthy and well.
The issue of cetacean captivity has been a hot topic in animal rights for decades, but largely thanks to eye-opening documentaries like Blackfish and The Cove, it has become a mainstream concern as well. These films revealed how captive cetaceans are mercilessly captured in the wild, torn away from their family pods, kept in unnatural, inadequate, and astoundingly cramped enclosures, and forced to perform “tricks” for noisy crowds in exchange for food.
It is never too late to start eating plant-based, and 96-year-old Anne Fraser is living proof! After watching the documentary What the Health? with her granddaughter and realizing how broken the animal agriculture system is, Anne wanted to do her part to make a change. On top of this, she was diagnosed with AFib (irregular heartbeat), prescribed medicine made her legs “feel like lead,” and traditional methods of treatment were deemed too risky for someone her age.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".