Chris Jericho has never been afraid of exploring new paths in his career. As he documents in his first book, “A Lion’s Tale: Around the World in Spandex,” Jericho is no stranger to tapping into unfamiliar territory. With a career spanning the globe, from Canada to Mexico, to Japan to Germany, to ECW to WCW, you would think that Y2J had seen it all well before he finally settled in the WWE.
As with most art, pro wrestling is a reflection of life. More accurately, WWE is typically a reflection of culture. In the new year, I can’t help but to recognize how far, for better or for worse, WWE has come in my lifetime. It’s hard not to notice how much more progressive the product has become, following suit with the general political climate. Twenty years ago, most wrestling fans would scoff at the notion of pro wrestling being a symbol of progress.
One of the biggest mysteries in pro wrestling is how to get over and stay over. There’s no textbook or formula guaranteeing a pop from a live audience. The ebbs and flows of wrestling trends are always difficult to track. But as of right now, you’d be lucky if you bought stock in Elias and Rusev early on. Try as they might, the powers that be in WWE have difficulty in this area as well. As much as they push a superstar on the Universe, the Universe rejects said superstar.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".