Chief Operating Office Jackie Kelley to Assume His Duties on an Interim Basis Paul Caine is leaving Bloomberg Media after two years as global chief revenue and client partnerships officer to pursue "a new challenge," the company said this morning. His departure is effective mid-July. Mr. Caine, a former Time Inc.
Interpublic Group of Companies' Magna Global ad buying agency has struck a deal to swing $250 million in clients' ad spending over the next five quarters to YouTube from TV, the companies said today.
The Bernie Sanders campaign bought geofilters on Snapchat in New York to support its get-out-the-vote-efforts as the state's primary arrived Tuesday. A filter specific to New York City, for example, reads "New York City Vote Bernie Today!" at the top and shows an illustration of Mr. Sanders and the Statue of Liberty below.
Mobile Messaging Service Enlisted in Crucial Contest The Bernie Sanders campaign bought geofilters on Snapchat in New York to support its get-out-the-vote-efforts as the state's primary arrived Tuesday. A filter specific to New York City, for example, reads "New York City Vote Bernie Today!"
Hours after Sprint CEO Marcelo Claure posted a video from his consumer "listening tour" in which T-Mobile is called "ghetto," the clip was pulled down from the web Tuesday night. The video was one of many that Mr. Claure has posted to his social media accounts based on his listening tour, none of which have received paid media backing or appeared on Sprint's own accounts, a company spokesman said.
Facebook has long prohibited publishers, celebrities and influencers from taking advantage of its vast platform to post branded content on their pages, unless it was part of a paid ad campaign on Facebook. As the rules said: "Advertising on Pages: Third-party advertisements on Pages are prohibited, without our prior permission."
Digital Conference TV is heading toward fewer commercial breaks and ads that better resemble the surrounding content, industry leaders said Tuesday, but there's a lot of work to be done before consumers would exactly call that the new norm.
Microsoft has turned off the Twitterbot with artificial intelligence it fired up just this week after users led it down a very racist conversational path. The bio for the bot, TayTweets, makes the system clear, and in retrospect the risks as well: "The official account of Tay, Microsoft's A.I.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. David Pogue)
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both politicians Barack Obama and Mitt Romney by
searching Obama AND Romney or Obama +Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.