Nat Ives on Muck Rack

Nat Ives

Verified
New York, NY
Executive Editor and Writer — Advertising Age

Executive editor and writer at @AdAge. Let's go Knicks.

Time Inc. Names Rich Battista to Succeed Joe Ripp as CEO

adage.com — Time Inc., the publisher of brands from People to Fortune, has named Rich Battista CEO, succeeding the chief executive of three years, Joe Ripp. The unexpected move represents a quick rise for Mr. Battista, who joined Time Inc. in April 2015 as exec VP at Time Inc.

Fox Ad Sales Chief Toby Byrne Steps Down

adage.com — Fox Networks Group said Monday that company veteran Toby Byrne is stepping down as president of ad sales to explore other opportunities. The move appeared not to have been expected; Fox said it will begin its search for a successor immediately.

NBC Was the Only Brand With a Big Olympics Lift in Week One

Bloomberg Chief Revenue Officer Paul Caine Exits

adage.com — Chief Operating Office Jackie Kelley to Assume His Duties on an Interim Basis Paul Caine is leaving Bloomberg Media after two years as global chief revenue and client partnerships officer to pursue "a new challenge," the company said this morning. His departure is effective mid-July. Mr. Caine, a former Time Inc.

Magna Global Switchs $250M in Ads to YouTube From TV

adage.com — Interpublic Group of Companies' Magna Global ad buying agency has struck a deal to swing $250 million in clients' ad spending over the next five quarters to YouTube from TV, the companies said today.

Sanders Buys Snapchat Geofilters to Get Out the Vote on Primary Day in New York

creativity-online.com — The Bernie Sanders campaign bought geofilters on Snapchat in New York to support its get-out-the-vote-efforts as the state's primary arrived Tuesday. A filter specific to New York City, for example, reads "New York City Vote Bernie Today!" at the top and shows an illustration of Mr. Sanders and the Statue of Liberty below.

Sanders Buys Snapchat Filters to Get Out Vote in New York

adage.com — Mobile Messaging Service Enlisted in Crucial Contest The Bernie Sanders campaign bought geofilters on Snapchat in New York to support its get-out-the-vote-efforts as the state's primary arrived Tuesday. A filter specific to New York City, for example, reads "New York City Vote Bernie Today!"

Sprint CEO Pulls Video Calling T-Mobile 'Ghetto'

adage.com — Hours after Sprint CEO Marcelo Claure posted a video from his consumer "listening tour" in which T-Mobile is called "ghetto," the clip was pulled down from the web Tuesday night. The video was one of many that Mr. Claure has posted to his social media accounts based on his listening tour, none of which have received paid media backing or appeared on Sprint's own accounts, a company spokesman said.

Facebook Opens the Gates to Branded Content

adage.com — Facebook has long prohibited publishers, celebrities and influencers from taking advantage of its vast platform to post branded content on their pages, unless it was part of a paid ad campaign on Facebook. As the rules said: "Advertising on Pages: Third-party advertisements on Pages are prohibited, without our prior permission."

Advanced TV Isn't About Making More Money, Joe Marchese Says

adage.com — Digital Conference TV is heading toward fewer commercial breaks and ads that better resemble the surrounding content, industry leaders said Tuesday, but there's a lot of work to be done before consumers would exactly call that the new norm.
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Sep 26, 2016

RT @fmanjoo: The winner of the debate is going to be decided by Twitter, by the way.

Sep 20, 2016

RT @adage: Skittles answers Donald Trump Jr.'s Tweet: 'Skittles are candy. Refugees are people.'  http://bit.ly/2dgoFPY  https://t.co/Ockn8sJxII

Sep 14, 2016

RT @larakiara: Reminder that Google still pays Adblock Plus millions of dollars a year to get its ads whitelisted ¯\_(ツ)_/¯  https://twitter.com/adage/status/776017947760422912 

Sep 13, 2016

@ischafer @adage @JoshuaJGolden Ian did our problem with iPad start just this summer? That's a widget that we added mid-June


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