Nat Ives on Muck Rack

Nat Ives Verified

New York, NY
Executive Editor and Writer — Advertising Age

Executive editor and writer at @AdAge. Let's go Knicks.

Bloomberg Chief Revenue Officer Paul Caine Exits

adage.com — Chief Operating Office Jackie Kelley to Assume His Duties on an Interim Basis Paul Caine is leaving Bloomberg Media after two years as global chief revenue and client partnerships officer to pursue "a new challenge," the company said this morning. His departure is effective mid-July. Mr. Caine, a former Time Inc.

Magna Global Switchs $250M in Ads to YouTube From TV

adage.com — Interpublic Group of Companies' Magna Global ad buying agency has struck a deal to swing $250 million in clients' ad spending over the next five quarters to YouTube from TV, the companies said today.

Sanders Buys Snapchat Geofilters to Get Out the Vote on Primary Day in New York

creativity-online.com — The Bernie Sanders campaign bought geofilters on Snapchat in New York to support its get-out-the-vote-efforts as the state's primary arrived Tuesday. A filter specific to New York City, for example, reads "New York City Vote Bernie Today!" at the top and shows an illustration of Mr. Sanders and the Statue of Liberty below.

Sanders Buys Snapchat Filters to Get Out Vote in New York

adage.com — Mobile Messaging Service Enlisted in Crucial Contest The Bernie Sanders campaign bought geofilters on Snapchat in New York to support its get-out-the-vote-efforts as the state's primary arrived Tuesday. A filter specific to New York City, for example, reads "New York City Vote Bernie Today!"

Sprint CEO Pulls Video Calling T-Mobile 'Ghetto'

adage.com — Hours after Sprint CEO Marcelo Claure posted a video from his consumer "listening tour" in which T-Mobile is called "ghetto," the clip was pulled down from the web Tuesday night. The video was one of many that Mr. Claure has posted to his social media accounts based on his listening tour, none of which have received paid media backing or appeared on Sprint's own accounts, a company spokesman said.

Facebook Opens the Gates to Branded Content

adage.com — Facebook has long prohibited publishers, celebrities and influencers from taking advantage of its vast platform to post branded content on their pages, unless it was part of a paid ad campaign on Facebook. As the rules said: "Advertising on Pages: Third-party advertisements on Pages are prohibited, without our prior permission."

Advanced TV Isn't About Making More Money, Joe Marchese Says

adage.com — Digital Conference TV is heading toward fewer commercial breaks and ads that better resemble the surrounding content, industry leaders said Tuesday, but there's a lot of work to be done before consumers would exactly call that the new norm.

Will Apple's New Original Series Have Ads? It Is an Ad

adage.com — Apple's tentative forays into original content seem to be coming at a faster clip, now including a deal to back an unscripted series from Ben Silverman and Will.i.am.

Microsoft Deactivates AI Twitterbot After Racist Diatribe

adage.com — Microsoft has turned off the Twitterbot with artificial intelligence it fired up just this week after users led it down a very racist conversational path. The bio for the bot, TayTweets, makes the system clear, and in retrospect the risks as well: "The official account of Tay, Microsoft's A.I.

3 of the Top 10 Branded Videos This Week Belong to Samsung

adage.com — Samsung really is committed to digital video advertising. The latest Viral Video Chart, ranking the most-viewed brand videos outside movies or video games for the week through Sunday, includes three separate Samsung campaigns -- two of them in the top two slots. Last week Samsung had two spots on the Viral Chart.
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Jul 26, 2016

@learmonth I missed this during a five-hour drive on Friday -- congratulations Mr. Learmonth.

Jul 20, 2016

RT @adage: In message to ad blockers, @FT blanks out percentage of words symbolizing ad revenue  http://bit.ly/29V7RIj  https://t.co/O313GIlyLI


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