For publishers, much of the digital revolution has focused on adapting print content and advertising to interactive devices. But once that hurdle has been cleared, another problem looms: how to balance pricing between the two. While that might seem academic, it's revolutionary in its own right. As Monica Ray, exec VP of Conde Nast, sees it, "The whole industry has the opportunity to redefine what a subscription is ." That's taking some trial and error.
Glamour magazine has set up a shoppable wall in New York that 's reminiscent of Tesco's virtual supermarket in a South Korea subway station last summer and Procter & Gamble's similar effort in Prague last fall. Much like its overseas predecessors, Glamour's shoppable wall lets consumers scan 2-D barcodes with an app on their phone to buy real products for home delivery. The Glamour Apothecary Wall stemmed directly from Tesco's effort. "We thought 'How can we bring that here?'"
Time Inc. on Thursday ended its long refusal to sell iPad subscriptions in the App Store, deciding that earlier concerns over Apple's power and policies weren't worth the missed opportunity. In a Q&A with Ad Age , new Time Inc. CEO Laura Lang explained that the reversal wasn't actually an about-face for her personally. Advertising Age: Why make this change now? Laura Lang: This has been a priority for me.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".