Neil Hughes on Muck Rack

Neil Hughes

United States
Managing Editor — AppleInsider


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@thisisneil — 1,190 followers, 4,238 tweets

@JDP81 @appleinsider I suspect whatever they do in video will be under the established Apple Music brand, and the branding will be kind of dumb. Maybe I’m wrong! Wouldn’t be the first time.
@JDP81 @appleinsider I don't think Apple Music will ever truly compete with Netflix. I think the ship sailed on that long, long ago. And I'm not sure that it matters in the end.
@JDP81 @appleinsider Branding of services has never been Apple's strong suit (iTunes for video). Nor have product name modifiers (Pro, Air, mini). I suspect the Apple Music branding will stick and make no sense, but it is an established brand.
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