As I get older and older, my enthusiasm for trying to do the right thing has increased exponentially. As you know, I consider myself astute at measuring risk, so I am doubling down on the likelihood that there is a god and that if I happen to catch the up escalator, I want to be armed with an improved resume. The trick in that sentence is getting people to do “what you so obviously think is the right thing.” Like all of us, I am always puzzled when other folks don’t see it the way I do.
Today is the potpourri column – spices, dried petals and wonderment at the world. First into the bowl is Harvey Weinstein. I am not going to rant on his obvious wrongs, but what interests me is this, “Harvey, what were you thinking? Did you simply assume you would never be caught?” What fascinates me is that it took Harvey 30 years to reach the zenith of Hollywood and power and fame, and it took only eight days to go to the bottom of the mountain.
To MBA or not to MBA – that is the question. It is not Hamlet’s question, but it seems to be one that is on the minds of lots of young entrepreneurs. I am probably not the right person to opine on this. My route from yesterday to today has been circuitous to say the least. I got a fair amount of classic education – an English degree from Tufts University, followed by an incomplete master’s degree in photojournalism, followed by the Army, followed by film school at New York University.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".