Japanese cosmetic maker Shiseido's latest web-only commercial was designed to go viral. Called “The Makeup Secrets of Japanese High School Girls” (メーク女子高生のヒミツ), the commercial begins with a teacher arriving at a high school class at the start of a lesson. The camera travels around the room, briefly pausing to give the audience a glimpse of the students in the classroom. A surprise is in store for the viewer. But what is it?
Rachel & Jun is a popular and engaging YouTube channel that takes a bilingual approach to explaining all things Japanese. With tens of thousands of Twitter and Facebook followers and a YouTube vlog that regularly racks up millions of views, Rachel & Jun has become the go-to place on the Internet to get almost any question about Japan answered. Popular videos include Japanese perceptions of who is overweight and who is not, how to date a Japanese person or even how to buy a house in Japan.
Over the past decade, as Japanese izakaya pub-style fare has become popular all over the world, many people outside of Japan have been introduced to okonomiyaki. One Japanese Twitter account, honoo_teppann (炎の鉄板, or “The Red-Hot Grill”) is on a mission to promote this quintessential Japanese comfort food through retweets and lively conversation. But first, a little explanation about okonomiyaki: A savory creation, okonomiyaki is difficult to describe to anyone who has never eaten it.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".