Heinz Australia has launched a new ad campaign built around having the “Best Beanz on the Block” and promoting their new Heinz Beanz Creationz range. The campaign, created by Channel T, aims to move consumers away from the ‘beans on toast’ mentality and show them that beans can used in a variety of dishes. Sandra Arango, Marketing Director at Heinz said, “With new Heinz Beanz Creationz we wanted to demonstrate there was a role for beans beyond just ‘beans on toast’.
VIMN, a unit of Viacom Inc, is comprised of many of the world’s most popular multimedia entertainment brands including MTV, Nickelodeon, Comedy Central, Nick Jr. and more. Collectively, VIMN’s digital properties reach an audience of hundreds of thousands of New Zealanders“We are immensely excited about this new partnership with Viacom International Media Networks,” said Rhys Heron, managing director of Mi9 New Zealand.
One of Australia’s oldest advertising industry bodies is to be folded into the marketer body the Australian Marketing Institute (AMI). The 94 year old Advertising Institute of Australasia (AIA) will now be part of AMI with the organisation’s board noting in a statement that it needed to merge with a “a larger, stronger and more diversified marketing industry association”.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".