Nick Cicero on Muck Rack

Nick Cicero

San Francisco
Contributor
Covers:  advertising, enterprise software, saas, twitter for business, startups, adtech, marketing, social media

CEO/Founder @Delmondo, created the first analytics for Snapchat & Facebook Live | Trumpet Player, Beatmaker | @newhouseSU | Prev: @livefyre @expion

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Biography

Lead Social Strategist Livefyre.com

Editor Socialfresh.com

Music Consultant, Producer, Jazz Trumpeter | Syracuse Alum | Love Life

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@nickcicero — 14,961 followers, 80,274 tweets

Email has reliable reach, but unless you pay for distribution, social media does not have reliable reach, which is what makes it so challenging for publishers who have become accustomed to massive numbers of clicks, impressions or views.  http://delmondo.co/six-ways-publishers-can-evolve-social-distribution-strategy-facebooks-new-algorithm-change/ 
Looking to measure your Snapchat Discover analytics with Facebook, Twitter, Instagram, YouTube and first-party video? Delmondo has an integration with Discover and provides video + audience data to leading brands like MTV. Send me a note to chat.  https://digiday.com/media/snapchat-rolling-publisher-charm-offensive/ 
If you lost access to instagram business manager this week and need Instagram and Stories API-level insights @delmondo is an approved partner and has you covered:  http://delmondo.co/instagram-analytics/ 
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Have you ever used a typewriter?

Of course! Have one at home.

How is social media changing news?

Democratization of content, consumers' trust of their primary sources is now more important than ever.

Who's your favorite fictional journalist?

Clark Kent of course.