Thanks to Facebook, a real estate brokerage can now target past visitors to its site by presenting them with ads on social media. "Dynamic Ads for Real Estate" helps brokers and agents promote relevant listings to those who matter most—Facebook and Instagram users who have previously searched for properties on a specific agent or company website.
In the grand panoply of automakers, none is more earnest than Aston Martin. When we spoke to him in England recently, Andy Palmer, CEO, explained the company’s chief conceit: “Our policy is to make the most beautiful cars in the world.” And if business practices “don’t come back to policy,” he continued, “it’s a waste.” Palmer promised more down the road than just good looks.
Editor’s Note: Volvo hosted us on a trip to Barcelona, Spain, in order to fully experience the new XC60. Volvo is one of my favorite car brands. It has been since I was a kid and the neighbor girl would drive around in a blue 240 sedan. (I wonder what ever came of Suzy?) Boxy and upright, it seemed alien, even as I considered Fox Body Mustangs and sharp-edged, wedge-like supercars gorgeous. The slotted head rests were, in my opinion, super neat.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".