When I first started learning to program in college, I frequently heard professors in entrepreneurship classes and computer science classes framing concepts or technologies as “so easy, your mom could understand it.” I always bristled at those comments because it made my mom—who is perhaps the most tech-savvy one in our entire family and the only one who has figured out iCloud—seem so technically incompetent that she was the minimum benchmark against which we could measure understanding.
Sam Sifton, food editor at The New York Times, published an email newsletter late last week featuring suggested weekend recipes including Thai-style spare ribs, and appended his summer reading list. Out of the nine books he read, only one was written by a woman. At the end of his article, Sifton acknowledged the lack of female authors and asked readers to send him suggestions. The New York Times later tweeted out Siftonâ€™s call from its main Twitter account.
When Broadly, Vice’s female-centric vertical debuted on August 3, 2015, I was struck not just by the kinds of content they were putting out, but also by its clean yet personable design that complemented its unique voice. Unlike the heavy black color scheme and font weights of Vice Media’s other sites, Broadly was bold in its use of color, typography and grids.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".