The pilot, Bernd Brell, rearranged a large, heavy package wrapped in green plastic and grinned at me. For the two-hour flight into north-west Namibia – one of the remotest wildernesses in Africa – I would be sharing the back of the Cessna 182 with the skull of a black rhino called Tammy. “But don’t worry, she doesn’t honk too much any more,” said Brell, who was delivering the skull to a research institute later in the week. “Perfect for your article!” said my companion, Charlie.
A touch-screen facility has been installed in terminals at Heathrow airport, just at the point where departing passengers emerge airside from the security checks. “How was your security experience today?” asks a sign (implying a transatlantic inflection that is guaranteed to fray nerves even further). Below the sign are four buttons with which to register your response, ranging from green with a smiley face to red with a glum one. You might as well ask someone to rate an enema.
There’s a moment, on my helicopter flight above Chicago, when it all falls into place. We’re flying north, following the route of Lake Shore Drive. To the right, the blue haze of Lake Michigan; to the left, the thicket of skyscrapers that forms one of the world’s great skylines. As we turn back near the beautiful obelisk of the John Hancock Center, the jumble of buildings opens up to reveal the deep canyon of North Michigan Ave, aka the Magnificent Mile.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".