Imagine that you are sitting in a coffee shop, and all of a sudden, a waiter brings you a cupcake and leaves it on your table. You’re a bit confused for a moment because they didn’t say anything about it. You look at the cupcake – it’s sprinkled with chopped nuts. You look at the waiter – they’re walking away like nothing happened. You call out, “Sorry, I didn’t order this.” You say it again a bit louder, but they don’t respond. You stand up and walk over to the counter. Still no reaction from them.
Let’s travel back in time for the sake of an experiment. We’re in 1917. This is one of the ads I found while reading the Electrical Experimenter magazine. Don’t ask why, I had my reasons, but I was surprised to find so many interesting advertising examples and compare it to what we are getting today. There is no doubt that we are living in a new era, and that certainly applies to marketing. But why are we still receiving something similar in our inboxes every day even though 100 years have passed?
I was reminded of the Churchill quote about “blood, toil, tears and sweat” as I wrote this post. I think I went through every stage soon after I decided to make my next post about storytelling. I read up on it, attended FreshMail’s biggest annual conference Mail My Day, listened attentively to every speaker and what they had to say about narratives and heard the same words again and again - “storytelling”, “narration”.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".