Nina Posner

03.04.25 Words by: Nina Posner Photography: Raphaël Gaultier Photography Assistant: George Goldberg After the surprise success of their debut, Signs, Purelink found themselves at the forefront of a tidal shift in electronic music.

A short walk from the main drag, there was a secluded glen area called Envelop, where you could relax in a blow-up cushion while listening to an ambient set, meditating or sipping mushroom tea. But the true centrepiece of the campus was where the live performances were set up – a beautiful, grassy amphitheatre with enormous, floating canopies hanging overhead, which resembled pulsating jellyfish in the daytime and the underside of giant mushroom caps at night.

“We like having the different channels through which we project the message of what we’re doing,” adds Maura. ​“People hear about it in one way or another, and then I think it’s the in-person experience that hooks people at the end of the day. We’re not really an internet sort of thing – you see it in real life, you feel it in real life.” Real life connection is key to the success and longevity of any event series, just as it is to establishing a sustained relationship with your community.