In the 1990s, before Brooklyn was a brand, there was a singular bard of the borough, and his name was Christopher Wallace. At 6 feet 2 inches and nearly 400 pounds, Mr. Wallace, known as the Notorious B.I.G., was a larger-than-life figure in the rap scene. A masterful raconteur with a forceful flow, he chronicled neighborhood street life in stylized, almost cinematic detail, from corner drug deals to fractured family negotiations.
Few corners of American life looked as dire or as combustible as Newark, New Jersey in the summer of 1967. In an application for a Federal grant that year, officials noted that, of every major city, Newark had “the highest percentage of substandard housing, the most crime per 100,000 people, the heaviest per capita tax burden and the highest rates of venereal disease, new tuberculosis cases and maternal mortality.” The brunt of that pain was felt by the city’s African-American community.
The Wire, HBO’s five-season epic of Baltimore life, is a perennial contender for the greatest television series ever, and Michael K. Williams, in his role as stickup man Omar Little, its most memorable actor. But on the show’s first day of filming, when a prop person handed him his character’s signature shotgun, Williams clutched it with a look of sheer bewilderment. “He didn’t know which end was which,” said David Simon, the creator and showrunner of The Wire.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".