Adweek writer with a focus on agencies and ad industry holding companies.

MediaCom Wins Canadian Recreational Marketer, BRP, Manufacturer of Ski-Doo

adweek.com — MediaCom is the new North American planning and buying agency for BRP, the Quebec-based manufacturer of recreational products. The WPP shop was awarded the business after a review which also included the incumbent, Geometry, another WPP agency, sources said. Other agencies participating in the review included OMD, Carat and Cossette.

PulteGroup Picks The Richards Group as Its Creative Advertising Lead

adweek.com — The Richards Group is back at home with the PulteGroup after the Dallas-based independent agency was selected as the creative lead for Pulte's portfolio of homes designed for people ages 55 and over. The PulteGroup became one of the nation's largest home builders, as measured by revenue, after its $3.1 billion merger with rival Centex Homes in 2009.

TracFone Awards Media Buying Business to Havas Media Group After Agency Search

adweek.com — TracFone, which is launching a more aggressive push into the U.S. mobile market, has picked Havas Media Group as agency of record to help build the profile of the prepaid service provider, sources said. The Miami-based company awarded its media planning and buying business to Havas after a review that came down to finalists like incumbent Mediavest, Horizon and UM.

McCann's Chris Macdonald Is Promoted to President of North America, Given Expanded Duties

adweek.com — Chris Macdonald has been promoted to president of McCann North America, reflecting his role in the agency's recent wave of new business wins since the Brit moved to the U.S. as president of its flagship office in 2013.

How Samsung Embraced Innovation to Become a Global Master of Brand Marketing

adweek.com — Even Samsung's top marketing executives like Younghee Lee admit it wasn't long ago that consumers thought of the company as "boring and monotonous," a geeked-out marketer working with a little-known ad agency affiliate in an electronics world transformed by sexy brands like Apple.

Association of National Advertisers Study Details 'Pervasive' Use of Nontransparent Agency Media Practices

adweek.com — In its much-awaited transparency report the Association of National Advertisers reveals troubling specifics to bolster its accusations of the "pervasive" use of kickbacks and rebates in an ad industry where "senior executives across the agency ecosystem were aware of, and mandated, some nontransparent business practices." The 58

Kelly Johnson Named President at twofifteenmccann SF Creative Shop

adweek.com — Kelly Johnson has been promoted to president at twofifteenmccann, San Francisco, a new role at the McCann Worldgroup agency following a recent surge in new business. Johnson has been managing director at twofifteenmccann since she joined the unit three years ago.

How Iconic Charities Like Red Cross and United Way Are Trying to Win Over Millennial Donors

adweek.com — Some of the country's most iconic nonprofits have struggled to raise money in the past few years while a new breed of philanthropic organization is thriving thanks in large part to its appeal to millennial donors.

Havas Chicago Hires GrubHub Exec as Agency's New HR head

adweek.com — Jennifer Marszalek is the new chief talent officer for Havas Worldwide Chicago, joining the agency from GrubHub where she ran human resources at the mobile and online food delivery service. The network's Chicago office has been on a new-business run recently, adding accounts like Moen, Ragu and Bertolli.

Jon Gittings Named MediaCom's First Chief Strategy Officer for The Americas

adweek.com — MediaCom named Jon Gittings chief strategy officer for the Americas, a new role at the WPP media network. The promotion reflects Gittings' efforts in MediaCom's recent new business sweep, contributions that also helped earn him recognition as an Adweek Media All-Star earlier this month.
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Jun 22, 2016

@Cannes_Lions Donald Trump's plan to build a border wall is mocked in a new ad.  http://bit.ly/28Q6Qpw  Parody from 360fly and 180LA

Jun 22, 2016

What Margaret Johnson learned about Instagram and VR @GSP's recent ads.  http://bit.ly/28NlWXq  Sonic, Dali campaigns explore digital spaces

Jun 21, 2016

#CannesLions Adweek checks out all the winners, people and parties at the festival.  http://bit.ly/1vazumh 

Jun 21, 2016

#ADWEEK Sweden's brilliant 'Call a Swede' tourism campaign wins Direct Grand Prix at Cannes.  http://bit.ly/28KfUwu  4 US campaigns win Gold

Jun 21, 2016

#ADWEEK Why big brands are suddenly getting cozy with Reddit. New ad-targeting tech and custom content are a draw.  http://bit.ly/28LG3Jc 

Jun 21, 2016

#ADWEEK TracFone picks Havas Media after agency review.  http://bit.ly/28LFn8i  Telco tycoon Carlos Slim wants to make it a household brand.

Jun 20, 2016

#ADWEEK Why General Mills, Campbell Soup invest in up-and-coming food.  http://bit.ly/1Oxwiiy  A lot to learn from kale chips and fake meat.

Jun 20, 2016

#ADWEEK A sleepy Cannes Sunday is shaken up by 'Sex: The Final Frontier' with panelists ilke @cindygallop yesterday. http://bit.ly/1Oxwiiy 

Jun 16, 2016

#ADWEEK Chris Macdonald, @McCann NY, chief is promoted to head of North America.  http://bit.ly/1UeSgJs  Helped lead agency's turnaround.

Jun 15, 2016

#ADWEEK Facebook will track whether ads lead to store visits and offline purchases. http://bit.ly/1VXpTPe  Real-time conversion data.


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