Natalie Zmuda on Muck Rack

Natalie Zmuda

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As seen in: Advertising Age

Managing Editor at Think with Google. Talk to me about marketing.

Coca-Cola Unveils New Global Packaging

creativity-online.com — Coca-Cola is announcing tonight a major global packaging shift as part of its push towards a "one brand" strategy. The new packaging for the entire Coca-Cola trademark will feature the brand's signature "Red Disc," which figures prominently in the new "Taste the Feeling" campaign. The graphic visually unifies Coke, Diet Coke, Coke Zero and Coca-Cola Life.

Coca-Cola Unveils New Global Packaging

adage.com — Coca-Cola is announcing tonight a major global packaging shift as part of its push towards a "one brand" strategy. The new packaging for the entire Coca-Cola trademark will feature the brand's signature "Red Disc," which figures prominently in the new "Taste the Feeling" campaign. The graphic visually unifies Coke, Diet Coke, Coke Zero and Coca-Cola Life.

Ten Things You Don't Know About MDC's New CEO

adage.com — Part of the Team That Founded EW, Kauffman Also Has Film Credits MDC Partners surprised the agency world Monday night with the abrupt news that Scott Kauffman, the presiding director on the company's board since 2006, was taking over for Miles Nadal as chairman and CEO.

Three Numbers to Watch as IPhone Demand Drives Apple Profit

adage.com — Tight Lips on Smartwatch Sales Will Have Observers Sleuthing There's a lot to live up to when Apple releases earnings results after the market close today: Driven by iPhone sales, it's beaten analysts' estimates for profit in eight straight quarters and for revenue in seven of those.

Ten Things You Don't Know About MDC's New CEO

adage.com — Part of the Team That EW, Kauffman Also Has Film Credits MDC Partners surprised the agency world Monday night with the abrupt news that Scott Kauffman, the presiding director on the company's board since 2006, was taking over for Miles Nadal as chairman and CEO.

Top Marketers Share Their Cannes Plans

adage.com — What does your schedule look like for Cannes? I have a packed schedule this year; but it's like that every year. ... This year, I'm committing a significant amount of time to the Young Marketers Academy, the Start Up Academy and the Official Lions Beach Club, to share McDonald's view of the central role that creativity plays in creating brand excitement.

Serial Heads to Cannes in Search of Brand Partners

adage.com — Following a Successful Debut, Podcast Hopes to Support Future Seasons With Ads Serial, the massively successful podcast, is heading to the Cannes Lions International Festival of Creativity in hopes of exploring new relationships with like-minded marketers. In its first season, the podcast investigated the 1999 murder of a Baltimore high school student, and won a cult following.

What Will Win at Cannes: Fernando Osuna

adage.com — Cannes Lions Advertising Age and Creativity checked in with top agency creatives and execs around the globe to find out what's likely to take home the hardware at the 2015 Cannes Lions International Festival of Creativity.

Watch the Newest Ads on TV From / Apr. 24 stub

adage.com — Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday.

Coke Marks Anniversary of Its Biggest Screwup

adage.com — Thirty Years Ago Today, Soda Giant Launched New Coke It was 30 years ago today that Coca-Cola announced its decision to change the formula of its 99-year-old flagship beverage. As the company notes on its corporate blog, "mayhem ensued." More than 1,000 calls flooded the company's consumer hotline per day.
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Aug 26, 2016

Fascinating read from @angeladol about how brands are tapping into China's live-streaming culture  http://ow.ly/H7wt303BKO9 

Aug 15, 2016

Wow, just wow RT @adage: More than half of women in advertising have been sexually harassed, @4As study finds.  http://bit.ly/2bsp6qC 

Aug 15, 2016

Switzerland loves beach volleyball; cycling pairs with rice cakes. Funny search trends for Rio:  http://ow.ly/4pR1303fjvL 

Jul 26, 2016

RT @google: 🛩☀️🎉 @SolarImpulse is now the 1st solar-powered plane to circle the globe →  http://goo.gl/OmQwei  #futureisclean

Jul 22, 2016

I'm officially a #Noogler! Check out what I'll be working on at Google here:  http://ow.ly/KSqY302w1pb 


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