I've worked for a wonderful corporation for more than two decades, but this year I will make my exit to explore entrepreneurship. Prior to leaving, what should I have in place? The new year brings new opportunities and a new you. Each year, people set goals to resolve some type of challenge that they have been holding onto for a while. One of the resolutions that is always on people's top five list is making more money or starting a business. In order to do that, a plan and action are needed.
I've been working for a major corporation for 13 plus years. I enjoy the work that I do and don't plan to leave anytime soon. But lately, entrepreneurship has been on my mind. Is there middle ground I can explore? So, you want to have your cake and eat it, too? Well, lets figure out how we can pull some magic out of the hat. There is a way in which you can both keep your job and dip your toes into entrepreneurship. Consider these tips to becoming an "intrapreneur." Say what.
I'm looking to reach more customers outside of my current geographical location. I heard about podcasting. Is it easy to get started? If you have something to say of value, people will listen. I've hosted a radio show for 20 years on National Public Radio at Morgan State University. Having a business and operating a radio show can be demanding; however, rewarding when you reach your goals. Consider these tips to create a podcast.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".