At least 100 companies fell victim to video ad fraud schemes recently, having spent portions of their ad budgets to have their creative materials appear on “zombie websites,” which greatly inflated page view counts to make it seem that more people had engaged with the ads, a report in BuzzFeed detailed. Ford, Unilever, MGM, and Hershey’s were just some of the companies that lost money after buying ad space from seemingly credible partners in their supply chain.
In 2003, 48 percent of consumers felt confident that they’d be able to find what they need via self-service, research from TSIA found. Now, 15 years later, little has changed. As we open a new calendar, only 49 percent of consumers expect to be able to successfully self-serve. This suggests that there is still plenty of room for improvement, but it would also appear that both companies and their customers are taking notice.
Headquartered in New York City, with offices in Macedonia, Slice provides a digital platform for local pizzerias and Italian restaurants in 2,000 American cities. The company’s goal is to provide independent pizza shops with online ordering, supply chain and customer analytics, and email marketing tools so they can compete with chains, says Zach Goldstein, product manager at Slice. Founded in 2011, Slice was ready to expand its operations by late 2016.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".