Great stories can sometimes be found in the unlikeliest places. This book came about when the author and journalist Horatio Clare was contacted by an old schoolfriend, Pekka Isosomppi, who was working in the press office at the Finnish Embassy in London. Isosomppi had been charged with raising the country’s profile in 2017, its centenary year.
At the start of September I received an email from Andy Meldrum, head honcho at Glencoe Mountain ski resort, in which he said he was about to attempt something “very ambitious”. Meldrum’s achievements to date include saving Scotland’s oldest ski hill from closure with a dramatic 11th hour rescue package and pioneering freeride ski and snowboard contests in Scotland with the consistently spectacular Coe Cup, so when he says he has a new idea you’re as well to drop everything and pay attention.
Thanks to the tender ministrations of Hurricane Ophelia, this year’s Tiree Wave Classic was one of the most dramatic on record. “I would think it’s at least 60 knots,” shouted pro windsurfer Adam Lewis, doing his best to make himself heard over the combined roar of wind and waves at Crossapol on the second day of the event.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".