The last time we took a look at building out a SaaS company and product we examined the user-first approach to SaaS thinking. It’s worth pointing out that this approach is pretty standard across the industry. Nobody really suggests that you go into a SaaS product WITHOUT thinking about users! But there are some insights to be gained by focusing on the product aspect as well, even though it is often informed by the user-first approach.
There are several ways to approach rolling out and improving any SaaS product or platform in search of elusive market success. The two most common are to plan and develop your SaaS product with either a user-first mentality or with a product and feature first mentality. Obviously you are eventually going to want to deliver completely across both these axes. But realistically, you are going to need to prioritize one over the other as you start out.
There’s one clear hurdle you are going to have to jump if you want to get a nascent SaaS business off the ground. You are going to have to find paying customers. If nobody will pay you then you don’t have a business – you have a great machine for burning through funding. But it’s much easier said than done and many startup founders regard those first few customers as especially critical. Once your business is up and running, finding new customers is an output of your sales and marketing efforts.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".