Turns out that “location, location, location” are the three most important things in real estate and philanthropy. A few weeks ago, as I was driving on Route 590, I saw an enormous tent rising near the side of the highway. It was that see-through bubble tent — the site of this year’s Fashion Week of Rochester, wrapping up Saturday night, Oct. 14, with the grand finale.
In case you were wondering what I’ve been up to these past few weeks, I’ve been in Westeros — and the weather has just been awful. In Westeros, the setting of the epic fantasy series Game of Thrones, they’ve been saying “Winter is coming” for the last seven seasons, and they say it’s going to last 1,000 years (kind of like here in Rochester). My decision to finally start watching the show has had consequences. First, it has taken up way too much of my time for the last few weeks.
A year ago,I wrote about the start of our daughter’s senior year and how I kept repeating my mantra that I was “so fine” about the empty-nest life that was looming before us. After all, at the time, I had a whole year to get ready. Rather than focusing on the empty nest, I felt I should pay attention to our daughter and her next stage of life. For the most part, I did put the “empty nest” out of my head. But no one else did.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".