In an age where ever-growing home television screens are rapidly approaching the experience you get in a movie theater, I often think about my continued desire to go to the movies. It's certainly not the over-priced food and drinks that lure me (though the theaters with adult beverages are most-welcomed).
I've always been fascinated by movie trailers. They're such an interesting concept: a 30-second to 2-minute clip of footage that has been re-cut to maximize the piquing of interest in a full movie itself. Sometimes they're opaque, more often they give away far too much.
Some great points in Jonathan Wegener's post above. I especially like the concept of "upstreaming" - the person who stands in front of you hailing a taxi to grab the taxi first is one of the worst people in the world (at the very least, have the decency to walk a couple blocks up, out of sight of the original hailer, like I used to do - or did before Uber solved this in a much better way).
No sooner do I discuss the odd nature of Friday news, does a great example hit. In this case, news leaked out of Snapchat that they were on the verge of announcing a new product, Spectacles, and off to the races, publications went.
I've become fascinated in recent months with email newsletters. Yes, those relics from the 1990s. Yes, this is sort of weird, given my hatred of email. But it also sort of makes sense. One major reason why email is such a pain point is that it demands our attention.
I can't believe we're still talking about a headphone jack. I can't believe I'm still writing about a headphone jack. I really can't believe I'm writing about what someone said about a headphone jack. But here we are. And it's the weekend, and this beats doing email, so why not?
A VC Blogging About VCs Blogging Good blog post this morning from Fred Wilson. In it, he attempts to give some insight into the motivation behind VC blog posts (inspired by this tweet from Joe Fernandez) as well as dispel the notion that these should be taken as scripture.
The Binge May it have been better to let it build?.. On July 25th, megan added Stranger Things to our "To Watch" channel in the Slack we use to organize life stuff. My immediate response: "What that?" To be fair, it had only been ten days since the series was unveiled to the world on Netflix.
By Pretending They Won't Be Spoiled Four hours. That's roughly the amount of time I had to wait in between when Michael Phelps won his record 23rd Olympic medal (19th gold) and when I could actually see the feat. Yes, I'm sure I could have tracked down the footage on some feed somewhere.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".