John Muir said that he’d start out for a walk with plans to go a short distance, but next thing he knew, the entire day had gone by under his feet. In my dreams, I live a life like that. But who does these days? Once I get going, I too find it difficult to turn back even if I’m tired or hungry or there’s work to be done.
There’s a Santa Cruz woman who is traveling all the streets — each and every one — of that county by foot! Four years into the project, Angelica Glass has about 700 roads to walk. She’s told me a few stories of her encounters along the way, like the time a road became a bridge that crossed a creek and she stood picking up leaves and dropping them into the water in an attempt to photograph their falling.
“I got out of bedIt might have beenThe poet who wrote those words got out of bed for the last time when she was too young for such a last time — only 47. How often in the still-dark early mornings of my life, waking happily before dawn, I slip out of bed, quietly, so as not to wake my husband, and, unasked for, Kenyon’s words come to me. The next whispered words are my own as I pad to the kitchen and put the coffee on the stove. “Thank you.” Perhaps you do this too.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".