"Escape the Expected." That's one of the new slogans of Atlantis Paradise Island, which faced an unexpected challenge from the State of Colorado this spring when the Bahamas resort introduced a much-ballyhooed marketing campaign based on the slogan "Come to Life." Which happens to be the slogan of an award-winning campaign that Colorado introduced in 2012, and has been using in one form or another ever since.
The inaugural Dead Beat Walking Tour, which followed in the footsteps of such literary legends as Jack Kerouac and Neal Cassady, was such a hit last month that Summer Waters, founder of Colorado Walking Tours, quickly added more dates that could take advantage of long evenings and balmy weather, including a tour on Thursday, September 14. "The number of locals who were there was pretty cool," she says of the first Beat trek.
Bars and newspapers have always enjoyed a very symbiotic relationship. Westword’s office was once across the street from the Wynkoop Brewing Company, and one of the founders of Denver’s first brewpub — who today happens to be the governor of Colorado — still credits Westword with helping the Wynkoop through tough early times, because our production deadline happened to coincide with what’s traditionally the slowest night of the year at most bars.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".