Along with the likes of Paul Rand, Lester Beall, Massimo Vignelli and Saul Bass, Chermayeff and his partner Tom Geismar helped set the template for how US graphic design would operate in both the commercial and cultural sphere. For what a graphic design studio could be. Once registered you will have access to this and all other articles on Creative Review, be able to submit your work to us and receive our daily newsletter. Every month, hundreds of thousands of people visit us here on our website.
In this series, Jim Sutherland, Caroline Pay, Michael Johnson, Zia Zareem Slade and Sir John Hegarty explain how they approach the tricky task of coming up with an idea. Here, Michael Johnson discusses the creative process at johnson banks and the role of the ‘hive mind’CR’s first online training programme, Mastering Creativity, will help unlock your creative potential, whether you are a professional creative, designer or commissioner of creative work.
In this series, Jim Sutherland, Caroline Pay, Michael Johnson, Zia Zareem Slade and Sir John Hegarty explain how they approach the tricky task of coming up with an idea. First up, Jim Sutherland of Studio Sutherl&CR: Do you use any tools and techniques that help you come up with ideas? Are there any things that you use if you are stuck? I don’t think I am a fan of techniques because I think that tries to make it a science, which I am not sure it is.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".