Why is there some much ‘good’ advertising around? By that I mean, ads that want us to donate money, organs, help of some sort. Ads that want us to change our behaviours and stop being nasty, homophobic and/or discriminatory sods, and become nicer, more thoughtful people. Creative Works has a number of them, and there’s some very good work in support of some very deserving causes, like ‘Say hello in elephant’. I was born and brought up in Kenya so went at once to the site.
And I’ve noticed it looking through everything recently submitted to Creative Works. Under Armour from Droga5 New York. Strong women and gritty poems. New Balance from BMB. Callum Hawkins grits his teeth and runs – 120 miles a week. “There are no short cuts to anywhere worth going." Performance bike brand Specialized have made a film about kids with ADHD. From the gritmeisters at Goodby Silverstein. Then there are the brands that want us to cry.
You don’t need me to remind you that the Cannes Lions festival took place less than a fortnight ago. The post-competition comment has been rather scratchier than usual. This is mostly thanks to the bombshell dropped by Publicis halfway through the week that they are pulling out of all awards shows for the next year. The timing made it look like an assault on Cannes Lions in particular. That’s how a host of commentators have chosen to interpret it, anyway.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".