Data is as data does. In 2017, more people searched for ways to help others. From hurricanes and fires to floods and earthquakes, a new Google study-up shows that, on the heels of news disaster reports, people ran to Google Search looking for ways to offer aid or assistance. This is a happy shift, given the political climate and withering social corrections of the past year. If all goes according to other trends in Search, this activity should only accelerate in 2018 and beyond.
You’ve been hearing a lot this week about something called “net neutrality.” Two unlikely words pieced together in an unlikely way, more likely to confuse than to rally people around a flagpole. Like most people, you probably thought either one of two things — “What’s that?” and, or “Who cares?”Net neutrality is an unfortunate misnomer.
As you’ve probably heard by now, Salvator Mundi the so-called “last DaVinci” sold at auction at Christie’s yesterday for $450.3 million dollars. This is the highest price ever paid for a painting. The fact that this price was paid for a painting, not a company, is poignant. A company has products, people, assets, all of which can be placed on a ledger sheet. A painting is a square of fabric with pigment attached. Let’s leave that alone for a moment.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".