As you’ve probably heard by now, Salvator Mundi the so-called “last DaVinci” sold at auction at Christie’s yesterday for $450.3 million dollars. This is the highest price ever paid for a painting. The fact that this price was paid for a painting, not a company, is poignant. A company has products, people, assets, all of which can be placed on a ledger sheet. A painting is a square of fabric with pigment attached. Let’s leave that alone for a moment.
In June, 1000 retailers closed their doors. In August, digital media spending outstripped traditional media spending. And more shifts are coming: There’s a new iPhone on its way—just in time for the holidays, which may impact mobile shoppers, where over 70% do their online shopping. Many marketers who thought they were immune are suddenly, even inexplicably, finding themselves face to face with the behemoth Amazon. This year has been a massive inflection point in marketing and branding.
I laughed when Chelsea blurted that out in Portland a few weeks ago. I’m that person. The only one to blame for Chelsea not knowing about “Primal Branding,” an idea I came up with in 2001 and the book I wrote in 2005 (published by Simon & Schuster in 2006) is me. I came up with the concept for Primal Branding while working in my garden in Wilton, Connecticut. It was a time before Twitter, Snapchat, Instagram, Skype, Uber or Airbnb.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".