I'm working on a new index -- yes, another one -- that will track just how close to a breakout an emerging company is. I'm going to call it EMI, which stands for -- wait for it -- The Emergence Maturity Index. This is really kind of a spin-off of CRM Idol. If you have any idea what CRM Idol is -- well, was -- then you'll know what I mean. If not, please indulge me for a moment...CRM Idol was a contest that industry influencers ran back in the old days.
I just experienced the weirdest problem chain I ever encountered flying, and I thought it would be important to document it for all history because it was so bizarre and indicative of... something that I can't even put my head around. It all begins when we have already boarded the plane. My wife and I had a really nice surprise in that we ran into Bill Patterson, the SVP and GM for Salesforce's Service Cloud and, more importantly, a dear friend. We sat near him.
Video: Building customer loyalty is all about dataHey everyone. I apologize for taking so long to start writing in a serious way again, but rest assured for the rest of the year and into the coming years, if ZDNet will continue to have me, I'll be writing more frequently. To celebrate that (Whoo! Boo-yah!) I'm going to write something today on something that has been vexing me for a while, and that I figured out in the last several months.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".