Paul Hood on Muck Rack

Paul Hood

London, England
Head of Digital — Alphr
As seen in: Alphr

Head of Digital at @DennisUK, the UK's biggest technology publisher. Our #Tech brands include @Alphr @ITPro & @ExpertReviews. Beekeeper. Motorbike fanatic.

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@PaulHood — 3,834 followers, 3,395 tweets

Nov 16, 2017

RT @Gu881n5: As awareness of hidden fees continues to rise, GroupM is doing more than just tracking where media spend ends up.…  https://twitter.com/i/web/status/930807488349212673 

Nov 15, 2017

ANOTHER excellent article (by @fastbreakdgtl from @GfK) on what's needed from premium publishers to fix #programmatic. https://t.co/sEwsnNKOdA It's time for us to walk the walk. We're making a start. Watch this space.

Nov 14, 2017

"Data informs mindset too". An excellent presentation by @NewsUK 's Oli Lewis, highlighting the importance of emotional engagement for media selling. #DigidayHotTopic https://t.co/tT5x6j4dSj

Nov 14, 2017

"Our marketing team are horrified by the state of programmatic". Great insight and honesty from FT's Anthony Hitchings. Huge credit to FT for leading the fight to identify and eradicate fraud in the ad chain. #DigidayHotTopic https://t.co/hyHiXJQ1sZ

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