Eric Ries, the author of the ‘Lean Startup’, was quoted to have said that at the root of every technical problem is a human problem. He, therefore, came up with a set of five questions for founders and managers to ask in the event of a technical or human problem in production systems. The five ‘whys’, therefore, are a guide to not only pinpointing a particular human problem but also in identifying the root – cause of the problem which easily leads to a lasting solution.
The most common barrier that start-ups erect is complexity. This happens where start-ups come up with products or services that are difficult to use. Whatever the reasons for complexity be it that the aim is to make a product or service safe and secure, the final consumer should find it easy to use. Failure to bring in an aspect of ease of use will result to a failed brand. Truth be told, very few companies set out to create complex products. In the end, however, consumers end up facing complexity.
One of the blessings and burdens of taking outside investments in a start-up is that you will be required to create a board of directors. Essentially, the investors coming into your start-up will take up some seats on the board and hence lessening your burden of having to fill up the board seats. In a nutshell, you will need people with deep market knowledge and company building expertise to occupy the board of directors.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".