Three months ago I took the plunge, I quit my day job and started working for myself full time media training and coaching experts, authors and entrepreneurs and producing videos and podcasts with them. I’ve had a great time since I left Fox News — I spoke at the PRSA Tri-State Conference for PR professionals, been interviewed by Peter Shankman about listmaking and started a radio show (more on that later!)
My book Listful Thinking has officially launched and I’m so excited. People have been sending me their ‘shelfies‘ (selfies with your book shelf!) with my book from all over the country. If you want to join in the fun please tweet me your picture! Normally on this blog I share my list with you, but now it’s time to turn the tables! I’m doing a book signing in New York on Thursday, January 15th and I want you to bring me your lists!
The new year brings with it hope for the future but also a little guilt as well. Guilt because we look back at the previous year and think “oh I didn’t get to do as much as I set out to do.”It happens and it’s disappointing. And nothing reminds us more of this than looking at that unfulfilled bucket list. Or starting yet another day with the best of intentions only to get sucked into your old roommate’s vacation photos on Facebook and then getting nothing done.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".