So what do the masters of the travel universe have in store for us vacationers? I attended the Skift Global Forum, an industry conference, and in between the speeches on marketing and client acquisition by CEOs of many major travel brands, I gleaned a few tidbits that will be helpful for hotel-goers. Real loyalty: After listening to a lot of talk about points programs, it was clear to me that in the hotel sphere, Wyndham’s programs give the best return on investment.
The old cliché "I live to eat" has a new corollary: "I travel to eat. "More vacationers are letting their taste buds decide where their feet (and wallets) will lead them. To aid with that decision, there's a new crop of travel books centered around cuisine. Super Sushi Ramen Express: A Culinary Adventure Through Japan is one of the most exuberant of the genre. Its writing began with a bet of sorts.
It’s likely you’ll hold a champagne flute in your hand during the next week. It’s that time of year, after all. But if you’re really ready for 2011, you won’t drink that champagne plain. Instead you’ll mix it into a Kir Royal, a French 125, a Midnight Kiss or another delectable cocktail. Yes, the cocktail is very now, explains Allen Katz, host of “The Cocktail Hour” on Martha Stewart Radio.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".