Paul Lewis, Global CMO for Valtech, outlines several essential steps to be mindful of when it comes to accelerating brand innovation and how outside sources could influence these steps
The answer to your innovation problem isn’t always a sexy one. For example, your customer experience map is an ideal starting point not only for innovation, but also to train yourself and your company to continuously improve.
The high street has long been under scrutiny from commentators. For a number of years there has been masses of pressure on the traditional bricks and mortar store, with many predicting it would fail due to the rise of online and, more recently, mobile shopping. However looking back as far as 2015, a report from Worldpay highlighted the intrinsic value that cross-channel shoppers hold for bricks and mortar retailers.
On New Year's Day 1909, more than half a million people aged 70 and more, who had worked all their lives, had passed a means test and were of good character queued up at their post offices for an old age pension of five shillings a week (25p) - around £20 in today's money. The pension paid more than a century later is very different. Today nearly 13 million people - men over the age of 65 and women currently over the age of 64 - receive the state pension.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".